Create a new chapter in China's high-end extrusion

In 2015, the State Council officially launched the "made in China 2025" action plan for the first decade of implementing the manufacturing power strategy, and proposed to adhere to the basic principles of "innovation driven, quality first, green development, structural optimization, and talent oriented", Adhere to the basic principles of "market leadership, government guidance, based on the current, long-term, overall promotion, key breakthroughs, independent development, open cooperation", and achieve the strategic goal of building a powerful manufacturing country through the "three steps". In 2016, Premier Li Keqiang said in the government work report that enterprises should be encouraged to carry out personalized customization and flexible production, and cultivate the "craftsman spirit" of excellence. The premier vigorously advocated the "craftsman spirit", aiming to promote economic transformation and consumption upgrading. He stressed: "we should use the improvement of consumer goods quality standards to force the upgrading of the whole industrial chain of 'made in China'."

mold is an indispensable process equipment in modern industry. Mold technology directly restricts the development of manufacturing industry, product upgrading ability and competitiveness. The development degree of mold industry can reflect the manufacturing level and development potential of a country to a certain extent. After more than 30 years of development, China's mold industry has become an undisputed mold in terms of scale. According to analysts, in recent years, waste plastics have been treated, recycled and manufactured in a large country, but the products are mainly concentrated in the middle and low-end fields, and the high-end fields are still mainly concentrated in Japan, the United States, Germany and other developed economies. China's mold power still has a long way to go. As one of the most important supporting equipment in the aluminum profile industry, the aluminum profile industry in China is also facing many challenges, such as low-end overcapacity, weak innovation ability and narrow application fields. The traditional building aluminum must take the initiative to transform and upgrade, strengthen innovation, and enter the field of household and industrial aluminum. In the process of transformation and upgrading of aluminum profiles, the frequency of upgrading of various products will be higher and higher, Put forward higher requirements for mold design and processing technology, and the focus of competition in the mold industry is gradually shifting to mold design, process innovation and standardization

Foshan Chancheng Nanzhuang Xingshun Precision Mold Co., Ltd. (hereinafter referred to as Xingshun mold) as a leading enterprise in China's extrusion mold, deeply understands the pulse of industrial development, breaks through the traditional business philosophy, boldly explores the road of long-term sustainable development, and is committed to promoting the transformation and upgrading of China's mold manufacturing to the high, precision and cutting-edge fields. After more than a year of efforts, it has successfully reached a strategic and technical cooperation relationship with famous Japanese mold enterprises, With more than 60 years of advanced experience in mold manufacturing, the Japanese team of Trust provides Japanese technical guidance from various links such as the design, manufacturing and repair of extrusion molds, with the goal of comprehensively improving the quality of molds

enterprises in the bottleneck period of the mold market need to recognize the direction of transformation

China's mold market is still in the stage of extensive development, and there is still a certain gap with foreign fine processing. Among them, there are hundreds of domestic enterprises specializing in extrusion molds. The characteristics of serious product homogenization and single industrial structure are very obvious. Mold enterprises fall into a series of vicious competition misunderstandings such as price war and interpersonal relationship, and their management awareness is weak Problems such as weak awareness of innovation, lagging talent training, uneven craftsmanship and technology, and poor quality of raw materials have greatly affected the progress of mold product quality, and it is difficult to meet the continuously improving requirements of downstream enterprises for high precision, high strength, and long service life of molds. Even if mold enterprises have increased the construction of new plants and the purchase of world-class advanced equipment in recent years, it is difficult to reverse the situation of low product grade, The development of the industry has encountered a bottleneck. However, Xingshun mold has found a clear direction in this trend of change - introducing the cooperation of famous Japanese mold enterprises to comprehensively improve the level of enterprise management and product design and manufacturing

in February 2017, Xingshun mold officially signed a contract with a famous Japanese mold enterprise to bring standard extensometers or strain gauges to display the elongation of standard tensile samples, and systematic extrusion mold technical guidance, including design guidance, on-site manufacturing guidance, Japanese production line construction, management system construction, mold repair guidance and a series of professional services. Through the introduction of Japanese management methods, improve the level of operators, introduce Japanese design ideas, improve the extrusion qualification rate, achieve the reproducibility of mold manufacturing, improve mold accuracy, and ensure stable production quality through mechanization, which will lay a good foundation for the transformation and upgrading of Xingshun mold in the future. According to the analysis of industry experts, at present, after more than 20 years of development, Xingshun mold has a large number of domestic excellent professionals and a full range of advanced production equipment. The market share of extrusion mold has been at the leading level in China, but it has not really formed its own enterprise characteristics. This in-depth cooperation with Japanese advanced enterprises is a very good opportunity. I believe that Xingshun mold has a lot of room for improvement in the future

transformation and upgrading should first turn to the "ideological concept" type

president Tan of Xingshun mold is a man of insight who has the courage to break through the vicious circle of competition in the current industry. He is close to the national development strategic policy, has a high vision, dives his mind, takes the initiative, learns from the advanced, starts with his own team construction, and takes the road of long-term sustainable development. The famous Japanese mold enterprises that have established technical cooperation relations have been engaged in professional mold production for more than 60 years, and have formed a highly standardized professional management team. According to President Tan, the cooperation with Japanese enterprises is mainly divided into three stages: the first stage is to investigate and analyze the current situation of the enterprise, and put forward solutions to the problems existing in the current operation of the enterprise; The second stage is to train the employees and management of the enterprise, so as to form a unified idea, standard and process within the enterprise with a thickness of (2.0 0.2) mm, that is, to change the "human factor"; The third stage is also the most important part - revising the standards. On the basis of early investigation and analysis, formulate standards that meet the requirements of different departments and put them into the actual production management of the enterprise. At the same time, continuously find problems in the later operation and constantly improve the standards, so as to make the enterprise management of Xingshun mold more systematic and standardized. For Xingshun mold, this transformation and upgrading is not only the transformation and upgrading of enterprises, but also the transformation and upgrading of employees' ideas, that is, to realize the ideological transformation from producers to management, so as to strive for technological excellence and continuous innovation. The transformation of ideas can enable enterprises to pursue more efficient improvement on the basis of the original production. Through systematic and refined time and space management, they can reduce the cost of human and material resources and improve production efficiency at the same time, transforming the saving of tangible costs (raw material purchase, equipment investment, etc.) into the saving of intangible costs (time management), which will bring greater benefits to enterprises on the whole

for Xingshun mold, this transformation and upgrading is not only the transformation and upgrading of enterprises, but also the transformation and upgrading of employees' ideas, that is, to realize the ideological transformation from producers to management, so as to keep improving technology and continuous innovation. The transformation of ideas can enable enterprises to pursue more efficient improvement on the basis of the original production. Through systematic and refined time and space management, they can reduce the cost of human and material resources and improve production efficiency at the same time, transforming the saving of tangible costs (raw material purchase, equipment investment, etc.) into the saving of intangible costs (time management), which will bring greater benefits to enterprises on the whole

breaking the inherent ideological system and adhering to the spirit of craftsmanship

famous Japanese mold experts said that there are obstacles in the transformation and upgrading of Chinese mold enterprises, and the lack of unified standards in enterprise management is a major problem, or even if there are standards, they cannot be strictly implemented. According to experts' analysis, there is still a common disadvantage in China's mold industry, that is, there is an inevitable gap between manual processing and mechanical processing. Human factors have a great influence. Personal experience has dominated the product quality to a certain extent. This phenomenon has not been improved for decades since the development of the mold industry. The reason is that the processing concept of skilled workers has become conventional, No attempt has been made to flexibly change some so-called "standards" in the actual production process. The Japanese management team pointed out that to change this situation, we should not only adhere to China's "craftsman spirit", strive for perfection in things and carefully calculate time management, but also have the courage to break the inherent traditional ideology, be good at learning the management concepts and production processes of other enterprises, so as to stabilize personnel, exchange skills, cooperate tacitly, understand each other's needs and jointly promote upstream and downstream enterprises, so as to form a division of labor There is a virtuous circle of cooperation, multi fields and all-round development

abandoning personal brand and establishing enterprise brand is the King Road

brand is the intangible asset of enterprises. The goal of enterprise transformation and upgrading is to realize the transformation from traditional manufacturing type to modern innovation type. This transformation process is inseparable from the shaping and maintenance of enterprise brand, and excessive attention to personal brand should be abandoned. The deep-rooted idea of some enterprises is to enhance the brand influence of enterprises through the personal influence of famous designers or production technicians. This method is not ineffective. Its drawback is that the brand benefits are fleeting, which is subject to the success or failure of individuals, and it has always been unable to form its own sustainable influence

through the cooperation with Japanese enterprises, Xingshun mold has bypassed this detour. The nature of its cooperation is the co advance and retreat between organizations. The entry of the Japanese management team has changed the phenomenon of uneven mold output caused by different design and production levels of Xingshun mold, gradually formed a mold manufacturing concept with Xingshun characteristics, and created a mold market with Xingshun characteristics

excellent individuals within the enterprise cannot represent the development prospect of the enterprise. If the enterprise wants to be prosperous, it must establish its own enterprise brand, rather than rely on the influence of a core figure of the enterprise. Xingshun mold will focus on building a flexible professional manufacturing platform to continuously meet the personalized needs of customers, so as to improve its own scale and professional manufacturing level, and finally promote the brand improvement of Xingshun mold, win the trust of customers and expand social influence

innovative mode joint development, introduction of high-quality resources to improve the overall level of molds

why is the cooperation between Xingshun molds and Japanese enterprises the right direction for enterprise transformation and upgrading? First of all, the cooperative processing between Xingshun mould and Japanese enterprises is more complex. What we get is not only a series of standardized management methods, but also the improvement of advanced production level and the promotion of Xingshun brand. Xingshun mould is the first enterprise in China to cooperate with Japanese enterprises. It is a real technical cooperation between enterprises. This is a new cooperation mode, which is in line with the national high-tech development direction. According to Mr. Tan, Xingshun mold has established a cooperative relationship with China Iron and Steel Research Institute to ensure the quality of special steel for mold production from the source, and can meet the needs of high-precision and high-strength mold manufacturing by cooperating with the improvement of downstream processes such as heat treatment, surface treatment, polishing and so on

secondly, Xingshun mould itself has a good reputation in the industry. The cooperation with famous Japanese enterprises will promote the further improvement of the brand, effectively consolidate the confidence of customers in the enterprise, strengthen the retention rate of customers, and also strengthen the relationship between customers and Xingshun mould