OLED will surpass L in the global mobile phone dis

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OLED will surpass LCD in the global display market in 18 years. Samsung display successfully produced OLED in batches for the first time in 2007. It has been 11 years now. In these 11 years, OLED has rapidly increased its market share in the global display market and seized the market. It is expected that OLED will account for 59% of the global display market share in 2018, catching up with LCD

oled was regarded as "an insurmountable mountain" by the Japanese electronics industry in the early stage. Samsung took mass production (2-inch) OLED as its production goal at the beginning, reorganized its business group, built a special production line to produce OLED, and successfully mass produced OLED in 2017. At that time, OLED was called the "dream display" for its unique advantages. Today, Samsung display has a market share of more than 95% in the OLED panel market, and is leading the small and medium-sized display market with absolute technological advantages

at that time, Samsung successfully stabilized the OLED output rate, and the global demand gradually began to surge. Kyocera group of Japan launched "media skin" equipped with OLED, and 250000 units were sold only three months after its listing. PMP "Clix", which was first equipped with OLED in South Korea, sold more than 100000 units just four months after its launch. The potential of OLED can be seen from the sales volume. Samsung "anycall haptic AMOLED" endorsed by singer sun Danfei in June 2009. Let the public also begin to know and pay attention to OLED

Samsung launched a "wave" product using octa (on cell touch AMOLED) technology in 2010. The method of directly forming touch sensors in the panel manufacturing process not only reduces the manufacturing cost of OLED, but also makes OLED thinner and more distinctive. In the same year, Samsung Galaxy S successfully sold well, and the demand for OLEDs also increased sharply. Samsung launched its second OLED production line, A2, in Yashan in 2011

after the success of Galaxy S, which emphasizes intelligent differentiation with OLED, all Galaxy series launched by Samsung are equipped with OLED. Samsung has been promoted to the industry leader through Galaxy intelligence, while the proportion in China is only 14%. OLED technology has also developed rapidly and continuously upgraded due to the advent of the new Galaxy every year

according to display mate, an image quality evaluation agency, Samsung's OLED has been constantly innovating with a systematic strategy, and has highly praised the OLED technological innovation that has developed year by year

in addition to intelligence, small and medium-sized IT equipment also began to pay attention to OLEDs. The thin equipment equipped with OLEDs is the relevant knowledge to avoid the rusting of universal experimental machines, which is light and easy to carry. Galaxy Tab 7.7 has received positive comments from the market since its launch because it is equipped with OLED

in recent years, OLEDs have become the darling of high-end VR and wearable devices because of their soft images and no residual shadows. Samsung OLEDs have promoted the popularization of VR. OLED also provides the best display experience for wearable devices. Light and thin, it can bend and fit the wrist. The first reason is that low price can't guarantee its original quality. It has strong outdoor visibility, and you can enjoy clear pictures in hot days. Many advantages combine to make OLED play its real value in the field of VR

oled's greater charm lies in its ability to support flexible displays. With the growing scale of the mobile market, ensuring differentiated design is the core competitiveness. Samsung display believes that the future of displays lies in "flexible displays". In 2013, Samsung showed that six years after the implementation of mass production, it successfully achieved mass production of flexible OLEDs for the first time in the world

subsequently, Galaxy rounded with ultra-thin polyimide substrate flexible OLED and Galaxy note edge with right edge curved "arc edge display" were successfully launched, which doubled Samsung's confidence in flexible OLED technology. In April 2015, Samsung launched the A3 production line as a special production facility for flexible OLEDs, and the galaxy S6 edge is equipped with a "hyperboloid OLED" with curved left and right sides

in 2017, the hyperboloid OLED equipped on galaxy S8 led the popular trend of full view curved screen intelligence with ultra narrow frame and immersive visual effect, officially opening the heyday of flexible displays. According to his, the sales of flexible OLEDs in the second quarter of 2017 increased by 132% year-on-year. Its share in the OLED market has also increased, surpassing the sales of rigid OLEDs for the first time in the second quarter of 2017. It is expected that flexible OLEDs will continue to grow and lead the growth of OLED market. The industry predicts that flexible OLEDs will focus on the advanced intelligent market and realize folding, crimping and other designs

Samsung shows that it has far exceeded its competitors in terms of technology, production capacity, investment and other aspects

in the future, folding, crimping and other future products will appear one after another. If wearable devices and VR become popular, the utilization rate of OLED will be further improved. Samsung shows that it will continue to adhere to research and development in the future. Dr. Stephan Deutsch, head of the global activity center of the HPM Business Department of the more advanced ole LANXESS group, said that D will meet you

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