Since the concept of "Internet +" was put forward and vigorously advocated in 2015, many traditional industries, including doors and windows, have "bowed down" and want to turn to the Internet to seek a new marketing model for a way out
since the concept of "Internet +" was put forward and vigorously advocated in 2015, many traditional industries, including doors and windows, have "bowed down" to it, and they all want to move to the Internet to seek a new marketing model for a way out. At present, in terms of market conditions, it seems that there are still many doubts in the process of the traditional door and window industry to "get electrocuted" and embrace the Internet. Many door and window enterprises do not understand the Internet. However, if door and window enterprises want to fight on the Internet, they urgently need to know what the value of the Internet is
the door and window industry "hit the net" is the only way to go.
nowadays, China's economic growth has slowed down, and some traditional industries are facing painful transformation and suffering from declining performance. However, the Internet and other industries are unique and make great strides forward. The huge crisis behind the calm of traditional industries and the temptation of the huge cake of the Internet have made traditional industries flock to the Internet platform. How to use "Internet +" to promote the sustainable development of advantageous traditional industries, promote the integration between networks and industries, and form new value chains, industrial chains, new service models and formats is the key
the marketing mode of the door and window industry was first affected.
for door and window enterprises, the impact of the Internet and it is not simply reflected in opening several online stores on e-malls such as Taobao, but more importantly, integrating Internet thinking into every marketing link. Door and window enterprises should realize that the value of the Internet is not to directly increase sales, but a place where people gather and where there can be more data to understand consumers. Door and window enterprises should truly regard the Internet as a place where they can help brands better communicate with consumers and owners through various technical means and business model innovation, and truly build the Internet into a place that not only helps brands integrate quality and efficiency, but also promotes brands, and can also realize the communication, understanding, trying and final purchase between consumers (owners) and brands, forming a complete value chain
in addition, door and window enterprises can also realize the electronization of product data through the Internet, achieve the GPS positioning of goods and real-time maintenance of sales through data collection, connect with background systems such as CRM, collect and analyze marketing data from multiple dimensions such as customers, sales and attention, and provide direction and target services for the company's subsequent marketing
in the past, the traditional marketing mode of the door and window industry consumed a lot of manpower and material resources. Under the background of the increasingly fierce trend of the Internet, the door and window enterprises' upgrading of marketing mode can not only reduce costs, improve efficiency, but also increase profit space for enterprises
[source: youzhiya doors and windows http://www.yzymc.cc 】